In-Car Mobile Apps: the future of Telematics on show in Munich
MUNICH -Car
manufacturers have had a rough ride since 2008, with a drop in
consumer demand leading to government bailouts and corporate
restructuring.
But, the good news is that sales since last year have
begun to pick up and car manufacturers are focusing on new technology
to differentiate their products. The Fiat Group was one of the early
innovators, with their Blue&Me partnership with Microsoft
allowing drivers to make calls, navigate and use apps from connected
mobile devices.
Ford
is signaling their intention to innovate in this area as well by
making a special appearance at the Mobile World Congress in Barcelona
next month and discuss their view of the market opportunity for the
mobile sector and telematics in the automative sector.One of the
areas where developments are anticipated is in self-diagnosis apps
allowing drivers to access car diagnostics, schedule maintenance and
review their driving performance.
This
is big change and an area worth keeping abreast of.
Telematics
Update is organising an event called “Content & Apps for
Automotive Europe 2012”,scheduled for 18th-19th April, 2012 in
Munich, Germany. It is designed to give attendees
key insights on how in-vehicle connectivity is being revolutionised
as OEMs integrate dynamic content to stay relevant throughout the
vehicle life cycle.
Fiat,
Ford, Volvo, Jaguar Land Rover, Nokia, Harman, Denso, QNX, Chleon,
Magneti Marelli, Continental, The Linux Foundation, Telenor and
many more will discuss their content & apps strategies.
The
conference will attract over 250 senior-level delegates dedicated to
integration of in-car content and the related business models,
you will be able to attend over 30 business-focussed sessions and
hear from over 30 top-class speakers.
As
a blog reader of Ric Ferraro's Blog, you are entitled to an Exclusive
Discount: an
extra $100 discount on
top of any current web discounts! Download
the brochure here and register using
discount code '1937RF'
